The Assembly Place: IPO video

The Assembly Place is the largest community living operator in Singapore. Yet, it is shaping the landscape further through an asset-like model, in-house digital capability, and a focus on genuine community building. With 3,422 keys across 100 property assets, the Assembly Place offers communitydriven living solutions across five living sectors via six distinct brands. In particular, intergenerational co-living could reshape perceptions about senior housing in Singapore.

Comm Henderson is Singapore first intergeneration living is something that's very close to me and my team's heart. by having the young and the senior come together is something that's very new in Singapore and it's something that the assembly place want to do a bit more one of the very good example is one of our senior he's a PhD in calligraphy today he conducts classes to our young people and by doing so I think that's when the magic happened he feel more youthful again he feels that there's still a lot in him that can contribute to the society the assembly place understands that our society needs to be inclusive and has also ventured into communitydriven living facilities for our foreign healthcare professionals. When we first got the brief that we got awarded for the MOH project, the team was very clear that the asset itself has to be Instagrammable. So we study the site, we go down to all the public hospital, we realize that different government hospital the different nurses is being represented with the different color scheme on their collar.

So short street the facade have different facade of color and that represent the heartbeat of our healthcare worker. Other than hardware the community building that the asmbly pace put forth will ensure that they have a meaningful journey staying in Singapore while contributing to the healthcare sector in Singapore. Early investment in in-house technology puts the assembly place in goodstead for scale. 3 years ago the assembly place make a very important but equally painful decision.

By trying to build our back-end CRM system from ground zero, we hire two coder today. They are still with us helping to improve the module for our backend system. We have our CRM system that handle the day-to-day work for finance. ECM system is integrated with our member social app.

Revenue almost doubled over the last two years, driven by its rapid portfolio expansion and consistently high occupancy. Gross margins remain healthy and that is because of its asset-like model. Growth will be strong as it intends to expand to over 10,000 keys by end 2030 or close to three times its current size. Multiformat living, community first approach, thoughtful design, in-house digitalization.

The assembly place is poised to be the leader in the community living sector.